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DoorDash Enters Returns, Kroger Scores Ad Creative with AI

Published 2 weeks, 2 days ago
Description

DoorDash is coming for UPS and FedEx's returns business. Kroger is predicting which ads will sell before they go live. And Europe's 5% ecommerce growth figure is hiding a much bigger story underneath.

In this episode:

  • DoorDash announced a nationwide returns service at its Dash Forward event on September 29, putting it in direct competition with UPS, FedEx, and Amazon's return infrastructure while simultaneously adding new retail partners to its marketplace.
  • Kroger Precision Marketing is using AI-driven predictive scoring to evaluate which creative assets are most likely to drive in-store and online conversion before campaigns launch, closing the loop between first-party purchase data and ad spend.
  • Ecommerce Europe and EuroCommerce forecast 5% growth in European online consumer spending for 2026, a figure that masks near-flat growth in mature Western markets like Germany and France versus significantly faster expansion across Southern and Eastern Europe.

The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

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