Episode Details

Jamie Johns is in his accounting firm about one day a week, and he still gets a tip out to his clients every week without setting aside hours to write it. He spent close to ten years sending technical newsletters that went almost entirely unanswered, and when he finally changed what he was writing about he found the marketing took less time and gave him far more back.

In this episode, Jamie breaks down how accounting and bookkeeping firm owners can market consistently without finding hours they do not have. He covers the habit he built from a single calendar reminder, the two questions he asks himself once a week, and the line he draws between being genuinely useful and doing the paid work for nothing.

You'll learn:
 ✅ How weekly marketing becomes a habit rather than another task on the list
 ✅ The two questions that give Jamie a year of content without planning any of it
 ✅ Why the content clients actually respond to is quicker to write than technical updates
 ✅ How to be genuinely useful every week and still run a proper sales process
 ✅ Why the more marketing you do, the smaller the sales conversation becomes
 ✅ When to hand your marketing to someone else and what to look for

If you have ever told yourself you will get to your marketing once things slow down, this episode will change the way you think about how much time it actually takes.

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