Episode Details

By Doug Green “Sales comes down to two things: be first to the customer and follow up.” In this Technology Reseller News podcast recorded at MSP Summit, Avinash Gujje, CEO and founder of Zuuz, discusses how the company is using AI to uncover sales opportunities that may be sitting unnoticed in email, calls and other customer communications. Gujje came to the idea from his own experience running a value-added reseller, distribution and MSP business. He says sales teams routinely lose opportunities not because customers say no, but because follow-up gets delayed, renewal conversations are missed or leads never make it into the CRM. Zuuz is designed to address that problem. The platform connects with a salesperson’s mailbox, identifies potential sales opportunities and compares them with what is already recorded in the CRM. It can also work with call recordings, LinkedIn, WhatsApp and other customer communication channels. The goal is to find conversations that should have turned into pipeline but did not. Gujje says Zuuz is launching what it calls the Zuuz Challenge, looking back across roughly 90 days of communications and comparing identified opportunities against the customer’s existing CRM. “If Zuuz finds 60 opportunities and only 30 are in your CRM, those other 30 are what we’ve recovered,” Gujje says. The company is pre-launch and is using MSP Summit to introduce the platform to the channel. Gujje says early testing with approximately 30 customers has identified a significant amount of potential pipeline, particularly among IT services companies, VARs and distributors where individual opportunities can be substantial. For MSPs, Gujje sees two opportunities. They can use Zuuz internally to improve their own sales follow-up, while also offering the platform to customers as they evolve toward what he describes as managed intelligence providers. Deployment is designed to be straightforward. Zuuz is offered as SaaS, with an on-premises option for customers with stricter security or data governance requirements. Gujje’s larger message is that AI should help salespeople perform better rather than simply replace them. “Use AI to improve your sales,” he says. “Use AI to become a better salesperson.” Visit Zuuz.ai to learn more.