Episode Details

By Doug Green

“We’re building an intelligence layer between the salesperson’s inbox and the CRM.”

In this Technology Reseller News podcast recorded at MSP Summit, Madhu Korepu of Zuuz explains the technology behind the company’s AI platform and how it helps MSPs uncover sales opportunities that may otherwise remain buried in email and other communications.

Zuuz is designed to connect with multiple sources of customer interaction, including email, LinkedIn, chat and call transcripts, then identify conversations that may represent leads, follow-ups or active opportunities.

Korepu says one of the biggest problems for sales teams is the amount of manual work required to keep CRM systems current.

Important conversations can take place without ever being entered into the CRM, leaving potential revenue effectively invisible.

Zuuz uses AI agents and its own models to analyze those communications and identify where salespeople should focus their attention.

The platform then presents those opportunities through a dashboard and can also send daily notifications highlighting leads requiring action.

For users who do not want to continually open another application, Zuuz can also make information available conversationally through AI interfaces.

“You don’t necessarily have to open the dashboard,” Korepu says. “You can ask the agent what you need to focus on.”

Deployment is designed to be straightforward.

Zuuz is delivered as a SaaS platform and, according to Korepu, can typically be connected and producing results within hours. An on-premises option is also available for organizations with stricter infrastructure or security requirements.

Korepu says the platform processes customer communications without retaining the underlying emails, while extracting the information needed to identify the opportunity, its stage and potential value.

For MSPs, the proposition is to use AI as a complement to the sales team rather than as a replacement.

By identifying missed follow-ups and underdeveloped opportunities, Zuuz aims to give salespeople back time while helping them concentrate on the conversations most likely to produce revenue.

Visit Zuuz.ai to learn more.