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Coming Soon MLS Listings May Help Homes Sell for More

Episode 1784 Published 4 weeks ago
Description

Could a "coming soon" listing help sellers get a higher price? A new ARELLO study analyzing more than 10 million home sales found that coming-soon listings outperformed both private listings and homes that went directly onto the MLS. In the first half of 2026, coming-soon homes sold for about 1.55% more than standard listings, while private listings generally sold for less. Kathy Fettke breaks down the findings, the potential cost of limiting buyer exposure, and what the study could mean for home sellers.


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Sources: https://www.realestatenews.com/2026/09/23/report-coming-soons-sell-for-more-than-private-standard-listings

https://www.inman.com/2026/09/25/coming-soon-listings/

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