Episode Details

Did you like this episode? Dislike it?

🎙️ What does AI search look for before recommending a law firm? In this episode of the Law Firm Marketing Minute, Jason Hennessey joins Danny Decker to explain how law firms can make it easier for Google and AI tools like ChatGPT to understand who they are, where they practice, and what types of cases they handle. Jason explains why strong website content, topical authority, location relevance, and reputation signals all matter when AI search is deciding which firms seem credible enough to recommend. For solo and small law firms focused on law firm SEO, AI search visibility, content marketing, and getting more qualified cases online in 2026, this episode breaks down why publishing the right content is still one of the most important ways to “feed” the algorithms with the information they need. 

📌 Key Takeaways:

•  Build website content that clearly connects your practice area, location, and client scenarios. 
•  Use topical authority to help AI tools understand when your firm is relevant. 
•  Reputation signals still matter, including reviews, credibility, and client experience. 

🗓️ Identify The Gaps In Your Marketing:
 https://bit.ly/strategy-call-lfmm

What does AI search look for before recommending a law firm? Listen now!