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Stop Hiding Parts of Yourself: Identity & Personal Branding with Dominique van Werkhoven
Episode 271
Published 8 hours ago
Description
Today on the podcast, I'm chatting with Dominique van Werkhoven about the deep identity work that comes hand-in-hand with building a personal brand .
Dominique shares her non-linear career path, from studying law to living in France, working in international development, running nonprofits, and eventually co-founding her web copywriting and development business, The Werks, with her husband in Austria and the Netherlands .
We talk about the complexities of building a brand across cultures and languages, navigating multiple career identity shifts, shutting out external opinions, and why showing up fully as yourself is the ultimate key to attracting the right clients .
Key Takeaways
- Identity Drives Action: How you view yourself directly dictates the risks you take and the actions you pursue in your business
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