Episode Details

Referrals and recommendations are brilliant, but there’s one major problem: you can’t control when they arrive.

In this episode, I explain why every estate agency needs a predictable lead generation system that you can turn up when you want to grow and dial back when you’re busy. We look at the three main sources of instructions, why relying too heavily on referrals creates feast-and-famine months, and how to work out which marketing activities are actually producing a return.

If you want to stop hoping the phone rings and start building a more predictable pipeline of market appraisals, instructions and sales, this episode is for you.

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