Episode Details

The Health Marketing Daily — September 30, 2026 In this episode: • A women's supplement brand hitting nine-figure revenue and poaching a prestige beauty CMO signals that the wellness supplement category is now competing directly with luxury beauty for top marketing talent. • California's new non-ultraprocessed food label creates a precedent that European functional food and wellness brands should watch closely — because label-based health positioning is about to get more competitive and more contested. • New UK research showing that only 1 in 4 Brits have tried a health or food trend in the past year — and half have already quit — is a critical reality check for wellness brands over-indexing on early adopter behaviour. • A $33 million Series B for at-home microbiome testing startup Tiny Health shows that gut health is moving fast from supplement aisle to data-driven personalised health — and brands not building into that ecosystem risk being left behind. Hosted by Marco & Klara. New episode every day. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health