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SCRAMBLE: Big demographic change in Japan: More diapers are being sold for the elderly than babies

SCRAMBLE: Big demographic change in Japan: More diapers are being sold for the elderly than babies

Episode 2959 Published 3 weeks, 1 day ago
Description

Adult diapers are outselling baby diapers in Japan, indicating a significant demographic shift. With birth rates at an all-time low and a rapidly aging population, one of the nation's largest diaper manufacturers is shifting its business model to meet changing demands.

With nearly 30% of the population over 65 and birth rates at historic lows, demand has shifted dramatically, indicating a larger societal challenge that Japan has yet to address. For the first time, the percentage of people over 80 exceeded 10% last year, as per a report by The BBC.

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