Episode Details

When product experience becomes an enterprise priority, where does the transformation typically begin? What needs to change internally—from ownership to processes to ways of working—before the technology can really deliver value?

For executives making the case for investment, how should they measure the business impact of product experience? Which metrics best connect these capabilities to revenue, margin, market share, or other outcomes the C-suite cares about?

Many large organizations are dealing with years of accumulated technology, fragmented systems, and processes built around different teams and channels. How should leaders approach simplifying that complexity while still keeping the business moving?

At the same time, speed has become a competitive advantage. Whether it’s launching a product, onboarding a new retailer, or entering a new market, where can the right product experience infrastructure have the greatest impact on speed and agility?

If you were advising a CEO or Chief Digital Officer beginning this transformation today, what would you tell them to prioritize over the next 12 to 24 months—and what might feel urgent but can actually wait?