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How Brands Build Trust & Visibility in AI Search
Description
Roughly 20% of AI search responses contain factual inaccuracies. Alex Sherman, co-founder and CEO of Bluefish, an AI accuracy and visibility platform serving Fortune 500 brands, previously co-founded PromoteIQ, a retail media platform acquired by Microsoft. He outlines a first-party content strategy for closing model knowledge gaps, a systematic diagnostic-and-measurement framework for tracking post-optimization accuracy improvement, and a matrix-organization model for aligning search, content, commerce, and compliance teams around a single agentic marketing mandate. Sherman also details the shift toward structured brand data feeds as the next scalable pathway for influencing how models represent products and services.
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