Episode Details
Back to EpisodesFrom $600 Retainers to an $18K Deal: The Mindset Gap w. Micaela Stevens
Description
Micaela Stevens joined Lucky Girl Social in June 2025 charging $600 a month for retainers. She just signed an $18,000 deal.
On this episode of The After Brief, Lucy sits down with the founder of Stevens Media House, Micaela Stevens. Micaela has 12 years in social, marketing and PR, and she walks through how she went from freelancer to agency CEO. She estimates she left $150K on the table over three years because she didn't ask for more. She explains why she stopped negotiating her packages down, how long it took her to let go of a VA she loved, and what she noticed at the Boardroom retreat about the women already hitting $50K months.
In this episode:
- Why a $600 client took more convincing than an $18K client
- The "energetic exchange" reframe that changed how she pitches
- Why keeping the wrong hire holds back the rest of your team
- Emotional regulation and detachment as a sales skill
- Her plan to hit $500K next year, then $1M, then $5M
Follow along and join the conversation:
The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs
The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#