Episode Details

Have you thought about running Facebook or Instagram ads for your acupuncture or chiropractic practice? If you’ve ever opened Meta Ads Manager and immediately felt overwhelmed, this episode is for you.

Today I’m talking with Jen Peterson, founder of Slay Social, about how wellness providers can use organic social media and paid ads together to reach more of the right people, without spending all day creating content.

Jen has a really practical approach to marketing, and we get into:

• How much you should be prepared to spend on Meta ads if you want to give them a real chance to become profitable
• Why Meta ads and Google ads reach potential patients at very different points in their decision-making process
• How Jen uses awareness ads and retargeting together instead of expecting one ad to do all the work
• What your Instagram profile should look like before you spend a dollar on ads, including the three posts Jen recommends pinning
• What to look for when hiring someone to manage your ads, especially if you’ve been burned in the past

Jen shares so much great behind the scenes info on making your ads effective. Let’s dive in!

Show Notes:

• Jen's website: slaysocialwithjen.com
• Free Strategy Call with Jen
• Free Social Media Audit from Jen
• Instagram: @slaysocialwithjen
• Facebook: @slaysocialwithjen

💚 Today’s episode is sponsored by Faire Wholesale.

Last year, I interviewed some acupuncturists who suggested that I might be able to pay my clinic rent from retail sales, and I immediately thought, WOW, I want to try that.

So I started experimenting with retail in my own acupuncture practice using Faire, and last year we brought in just over $4,000 in retail sales. My goal is still to see if we can eventually pay our clinic rent with retail alone.

We’re not selling expensive products. We don’t have a sales pitch. People buy while they’re waiting for their appointment, or at checkout. Some of our bestsellers are $5 notebooks, magnetic bookmarks, stickers, earrings, and more.

Faire makes it really easy to experiment because many brands have low first-order minimums, plus free returns for 60 days on your first order with each brand.

I’ve also written blog posts sharing the exact products that are selling in my clinic, so I’ll link those in the show notes along with my Faire link.

And if you’re new to Faire, use code AMS10 for 10% off your first order over $400. You absolutely don’t have to spend $400 to get started. Most people start under $100. But that code is there is you need it. 

Check out Faire Wholesale here.

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