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Product Implications of IDFA Deprecation | Andre Cohen + Niklas Herriger
Season 5
Published 5 years, 4 months ago
Description
Lot of talk about IDFA deprecation and impact to marketing/UA not so much on product and tools impact.
So for our discussion today we will focus on:
- #1. A summary of what IDFA deprecation means generally for the industry
- #2. Implications to the value chain
- #3. Product and tools impact
To talk about all of this we have:
- Andre Cohen - Head of Data Science Tilting Point: https://www.linkedin.com/in/andrecohen/
- Niklas Herriger - Founder 8 Bit Coaching: https://www.linkedin.com/in/niklasherriger/