Episode Details

Shopify just rewired its checkout for AI agents — any browser-based agent can now complete a purchase. Plus Adobe's $275B holiday forecast and Amazon threatening Europe's 3PL market.

In this episode:

• Shopify has expanded WebMCP support into its checkout layer, allowing browser-based AI agents to update order details and complete purchases with buyer authorisation — open infrastructure any agent can use, not a single-platform deal.
• Adobe projects US holiday ecommerce will hit $275 billion in 2026, with AI-assisted discovery and buy-now-pay-later driving growth even as consumers face financial strain — signalling the competitive edge shifts to conversion tools, not reach.
• Amazon has confirmed its Global Warehousing and Distribution service will launch in Europe before end of 2026, letting brands store inventory with Amazon and distribute across multiple channels — a direct challenge to fragmented European 3PL providers.

The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

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