Episode Details

By Doug Green “AI is here. The challenge is figuring out how to actually put it into your business.” In this Technology Reseller News podcast recorded at MSP Summit, Paul Radcliffe of PRESHai discusses how the company is helping MSPs and other channel organizations move beyond AI experimentation and put intelligence directly into their existing workflows. PRESHai is an AI solution and services provider working with MSPs, solution providers, distributors and vendors across the IT channel. Radcliffe says the company focuses on areas where businesses face bottlenecks, repetitive manual steps or operational friction. Rather than offering a one-size-fits-all AI product, PRESHai works with customers to understand how their teams operate, what technology they already use and where automation can create measurable value. “Everyone has a different workflow, a different tech stack and a different way of operating,” Radcliffe says. That makes customization particularly important for MSPs. PRESHai can help identify processes that are slowing teams down and then build an intelligence layer around those workflows. The goal is to make the business more efficient without forcing the MSP to completely change the way it operates. Radcliffe says that is very different from simply giving employees an AI license and telling them to start using it. The company also practices what it advocates. PRESHai produces a weekly podcast, Model Behavior, featuring Radcliffe, his business partner and Archer, an AI agent that serves as an orchestrator for other agents operating inside the company. The podcast is one way PRESHai demonstrates how AI agents can participate directly in everyday business activities rather than remaining a theoretical technology. For MSPs, Radcliffe says the opportunity is to move from discussing AI to identifying specific business problems it can solve. PRESHai does not compete with MSPs. Instead, the company positions itself as an AI partner that can help channel organizations add intelligence and automation to their existing services and operations. Visit PRESH.ai to learn more and look for the Model Behavior podcast on YouTube.