Episode Details
Back to EpisodesGuinness Part 1 - the story behind "Made of More" with Alison Falconer of Diageo and Craig Mawdsley of AMV BBDO
Season 3
Published 5 years, 7 months ago
Description
A masterclass in brand strategy. Learn the story behind the shift from "Good things come to those who wait" to "Made of More." This is episode 1 of 2.