Episode Details

AB InBev is drawing brand boundaries in spirits, creators are demanding equity stakes from FMCG partners, and France's back-to-school slump is flashing warning signs for Danone, Nestlé and L'Oréal.

In this episode:

• AB InBev settled its trademark dispute with US vodka brand Stateside without a public ruling, signalling how the world's largest brewer is actively protecting its brand identity as it expands into spirits.
• Creators are increasingly demanding equity stakes or angel-style deals instead of flat sponsorship fees, forcing FMCG brands like Unilever and Henkel to rethink the structure and value of influencer partnerships.
• French FMCG household spending rose just 0.8% during the back-to-school period, one of the strongest seasonal windows of the year, raising concerns for brands including Danone, Nestlé and L'Oréal that rely on French domestic volumes.

The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day.

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