Episode Details

DHL eCommerce is buying up last-mile carriers across Eastern Europe's fastest-growing markets. And Pieces is opening 45 physical stores in Benelux while rivals go digital-only. Here's what both moves mean for your business.

In this episode:

• DHL eCommerce is actively seeking further acquisition targets across Eastern Europe following its planned purchase of Baltic carrier Venipak, betting that owning last-mile infrastructure outright is the only way to compete in the continent's fastest-growing ecommerce markets.
• A Practical Ecommerce framework argues that platform-reported ROAS is increasingly unreliable as AI-optimised campaigns claim credit for sales that would have happened anyway — and proposes a brutally simple first check: did total sales and profit actually rise when you increased spend?
• Bestseller-owned Pieces has opened its twelfth Benelux location in Leuven and is targeting 45 stores across Belgium and the Netherlands, betting that high-street physical presence drives the brand familiarity that converts into repeat online purchases.

The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

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