Episode Details

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There's a difference between staying top of mind and making someone tired of seeing your name. If your audience can predict the entire post from the opening sentence, another appearance in the feed may give her nothing new to notice.

Veronica Dietz unpacks how consistency becomes sameness, why a new graphic doesn't necessarily create a new experience, and how service providers can bring more judgment and personality into their content. This episode also looks at communication after the purchase, when continuing to sell someone the thing she already bought becomes a strange way to say thank you.

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