Episode Details

Two weeks after launching my first online membership, I was pegging washing onto the clothes horse in our courtyard and I ugly cried. Not a little cry, the full body, can't catch your breath kind of cry. It had nothing to do with the laundry.

That was the moment my nervous system caught up with what had just happened. I had gone from $0 to $15,000 a month in recurring income, from a single four day launch.

In this episode I take you back to that moment and the business model shift behind it. Before the membership, I was running a feast and famine business built on one on one coaching, Instagram audits and a launch based course. It made good money, but it was stressful and unpredictable.

I share why I launched that first membership terrified, and before it was even built, and the principle I have taught ever since: unpredictable income is not a sales or skill problem, it is a business model problem. I also break down how I scaled that same membership to $400,000 in 12 months (and eventually over $4 million) using my Freedom Filled® Webinar Launch System, and why most income plateaus come down to complexity, not marketing.

If your income feels shaky right now, this one is for you.

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