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The Psychology of Building a Personal Brand People Beg To Buy From
Description
I made this Personal Brand Builder kit for you - get it here 👇
Free Tool Kit: https://joannawiebe.co/pbbk
And if you're ready to make actual money off your personal brand (which is kinduv the whole point in building a platform), then work with me here 👇
The Six Fix: https://joannawiebe.co/mastermind
Okay, now what the Helsinki am I covering in this video? Juuuuust the heart and soul of your business: the six principles used by top 1% personal brands to become impossible to ignore and turn attention into income. I mean, it's why I'm on YouTube and it's why I'm on Instagram now too - and it's why I've got a big ol' book coming out in July. PERSONAL FREAKING BRANDING IS MONEY IN THE BANK!
Which is why in this video we're talkin' ✅ overcoming your fear of being seen by using an alter ego (like Beyoncé’s Sasha Fierce) and ✅ reframing “I’m not charismatic” as a lack of practice and ✅ identifying a single, specific superpower and ✅ focusing on one or two channels to become unmissable.
You're going to see one of my very favorite things: how to build a tribe through shared language, rituals, and identity markers...
Which leads to my absolute favorite topic for new and challenger brands today: "Build a church, not a trade school." 👈 You heard it here first, and I'll show you what I mean. But to be clear we have a bigger, richer video on this exact subject coming... so make sure you subscribe to this channel so you get notified when it's live.
If you love it, you'll also love:
https://www.youtube.com/watch?v=AU8Sl1xXtY8
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📣 It's Time to Do This: https://docs.google.com/document/d/1qg4G22aHGmDmY4PvMrFyLlH3Pbx9WvosPDNr3U-flrI/edit?tab=t.0
▶️ Get More Videos on Personal Brand Building: https://joannawiebe.co/pbbk
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