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Episode 2188:

Seth Godin explains that advertising comes in two incompatible forms: brand ads, which are unmeasurable and pay attention to culture, and direct ads, which are measurable and pay attention to yield. He traces how new media almost always attracts brand marketers first and direct marketers second, and how the pull toward measurable clicks quietly degrades the medium itself. His concern is that as digital marketing becomes the main driver of culture, more media companies are chasing the advertisers least suited to fund it.

Read along with the original article(s) here: https://seths.blog/2015/11/direct-marketing-and-the-other-kind/

Quotes to ponder:

"Brand marketers don't do math. They pay attention to the culture instead."

"Just because you can measure clicks doesn't mean you should."

"the media that shapes our culture was not invented for or by direct marketers"

Optimal Work Daily is a daily career advice podcast where we narrate the best articles on productivity, entrepreneurship, and work-life balance, read to you by a professional narrator so you can grow your career a little more every day.

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