Episode Details

# The Daily Trend Report with giovanni gallucci: September 27, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning. ## In this episode **Social Media.** TikTok held its Creator Summit this week and laid out its 2027 priorities. The one that matters here is the Custom Creator Network, which turns a company's own employees into its creator bench. **Clean Label Food and Beverage.** Moshi launched chips. Six years as an Asian flavor sparkling drink brand, and on the twenty fourth they put out kettle cooked chips, the first thing they have made that is not a beverage. **Content Creation Tactics.** Eddie had this sitting in the tactics pile and I think it is the most useful thing in the reports today. Bacardi came back for a fourth year as the official spirits partner of the VMAs. ## Quick takeaways - Write the one page yes list today, what they can show, what they can say, the three subjects off limits, and put it in two people's hands by Friday. - Put both of their handles in the brand bio and reshare their posts from the brand account, so your reach is not sitting on one password. - Ask each of them what they would make if nobody edited it, then publish the first one exactly as shot. - Pick the one word you want to own and say it ahead of your brand name in the next thirty captions. - Make five posts where the word is the subject and your product is only in the frame, two of them uses you do not sell. - Search the word on TikTok and YouTube, write down the three accounts that own it today, and build next month against that list. - List the three events your customers already attend and write down what each one is missing. - Post one ask, tag the organizer, invite co signs in the comments, and publish the count a week later. - When it changes, post the before and the after and name everybody who signed. ## Sources cited - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot ## About the show The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost. Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846 Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J . . . | Strategy and creative are mine. AI helps produce it.

• (00:00) - Intro
• (00:34) - Social Media
• (04:41) - Clean Label Food and Beverage
• (08:36) - Content Creation Tactics
• (12:35) - Outro