Episode Details
Back to Episodes
Expensive Mistakes: Lauren Penny on How to Create Profitable In-Person Events Without Learning the Hard Way
Description
A packed room doesn’t automatically make a profitable event. And Nicole has the $125,000 receipt to prove it.
After one of her first events brought in $125K - and promptly cost her $125K to produce - Nicole sits down with Lauren Penny, an event strategist with 22+ years of experience behind massive productions including the Olympic Games and FIFA World Cup.
Because the expensive mistakes usually aren’t the glamorous ones.
They’re buried in contracts, catering minimums, backup plans, timing, staffing, and dozens of tiny logistical decisions you didn’t even know you were supposed to make.
And Lauren drops one deceptively simple rule that changes how you plan the entire thing... but you'll have to listen in to find out.
It's time to make your nex even as profitable as it is powerful... Press play before you book the venue.
Want to keep up with all things Lauren? ✨ Head over HERE to stay connected, tune into her podcast, and see what she’s up to!
PS. Creating profitable events gets a hell of a lot easier when you know how to MONETIZE YOUR IDENTITY.