Episode Details

Send us Fan Mail

Chelsey Gardener came into the beauty industry in her 40s with nothing. A marriage that ended, a stretch of being homeless and no family to fall back on.

Two years ago she was doing lashes from home with a handful of clients and no plan. Today she's the CEO of Baddie HQ on the Gold Coast. Chelsea's story is going to BLOW your mind. She's gone viral on TikTok, gets recognised at the shops, hosts her own podcast and is building a beginner lash course. Let this be the episode to show you anything is possible babe.

Chelsey's podcast: Baddie After Hours
Chelsey's Instagram: Baddie HQ
Chelsey's Tik Tok: Baddie HQ

In this episode:

• Why one lash set made her feel like she could take on the world, and why she wanted to give that feeling to others
• The rebrand that changed everything (her old logo "doesn't show who I am")
• Why I tell you to date your brand instead of picking a colour palette
• How one event and hearing that 20K months were possible flipped her ambition
• Why TikTok works for her: her clients book on a feeling
• 4am starts, a supportive husband and the discipline of knowing what you want
• Why clients always have money; they're choosing where it goes
• Her one piece of advice: back yourself, it's okay to be different

If you've ever felt too late, too different or too far behind to build the business you want, start here.

This podcast is sponsored by aglow.  aglow is the only membership platform built for clinics and salons to manage your memberships and your members. Missed payments, cancellations, contracts, the lot, handled by real people,
 
Think of them as an extension of your team. Try it free at getaglow.co.

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

Loved it? Leave a five-star review, it helps more beauty business owners find the show.