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The Elephant in the Room Audit
Published 1 week, 1 day ago
Description
Great email copy starts with one question: what is your prospect thinking about when nobody's selling them anything? In this episode, Igor shares a mental exercise for getting inside your ideal customer's head, the biggest unspoken suspicion in the online business world, and why addressing it head-on earns you more credibility than any claim ever could. Plus, how to flip the biggest flaw in your offer into a selling point.