Episode Details

AB InBev's legal settlement with Stateside reveals how aggressively category giants defend brand territory in spirits. Plus: what Royal Unibrew's production move risks for Nørrebro Bryghus, and why creators now want ownership stakes instead of fees.

In this episode:

• AB InBev settled a trademark dispute out of court with US vodka brand Stateside, signalling how fiercely the world's largest brewer protects brand territory as it expands into spirits.
• Royal Unibrew is relocating production of craft-heritage brand Nørrebro Bryghus from its original Copenhagen home to the Albani brewery, trading provenance for operational efficiency.
• Creators are increasingly negotiating equity stakes in FMCG brands rather than flat fees, forcing brand managers to rethink influencer deal structures, governance, and long-term alignment risk.

The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day.

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