Episode Details

What makes a business partnership work as the company grows?

For Jeremy Middleton, it starts with trust, alignment and clarity — but the original agreement shouldn't necessarily be set in stone.

In this clip, Jeremy shares how his 50/50 partnership with Sir Richard Harpin evolved as HomeServe grew, and why Jeremy himself suggested changing the deal when Richard became the driving force behind the business.

For Jeremy, protecting a business partnership isn't about holding tightly to your original share of the cake. It's about recognising when circumstances have changed and finding an arrangement that continues to work for everyone.

As he puts it:

"A little of a lot is a lot better than a lot of a little."

Timestamps

00:00 – What Makes a Strong Business Partnership?
00:42 – Why Partnerships Need to Evolve
01:31 – Changing the 50/50 HomeServe Deal
02:43 – A Little of a Lot Beats a Lot of a Little

Connect with Jeremy Middleton

Website: Middleton Enterprises
LinkedIn: Jeremy Middleton

ScaleX / Simple Scaling

Book: Simple Scaling: 10 Proven Principles to 10x Your Business
Website: Simple Scaling
Email: hello@simplescaling.com

Host: Brendan McGurgan, Co-Founder Simple Scaling
Guest: Jeremy Middleton