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Retail Media Goes In-Store: Reinventing the Physical Shopping Experience (James Hay, CEO of Barrows Connected Store)
Published 4 days, 23 hours ago
Description
You’ve had a front row seat from Mars and L’Oréal to now leading Barrows Connected Store what were the key moments that really shaped your career and point of view?
You’ve said stores are becoming high performance media channels but most in store experiences still feel cluttered and ineffective. Are retailers getting this fundamentally wrong today?
Was there a specific moment when you saw the convergence of digital media and physical retail and realized this was the space to build in?
As you scale Barrows globally how do you balance technology creativity and commercial impact without losing the shopper experience?
Looking ahead what excites you most about where in store and retail media is headed over the next few years?