Episode Details

# The Daily Trend Report with giovanni gallucci: September 25, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning. ## In this episode **Social Media.** Eddie had this at the top of his stack last night and he barely wrote a sentence around it, which is usually the tell. Instagram is adding clickable links to organic posts and Reels. **Clean Label Food and Beverage.** Kendall pulled something off the BevNET and NOSH community call that almost nobody is going to use, and it is the best founder material of the week. Vermont Creamery raised prices to match what production actually costs, walked away from a Walmart relationship that was not making money, and then earned its way back into about four hundred stores later on. **Content Creation Tactics.** Travis flagged the best piece of content work of the week and framed it in a way I have not stopped thinking about since four this morning. Crown Royal launched a series with Sports Illustrated called Royal Rituals. ## Quick takeaways - Pull last month's bio link clicks, multiply by your conversion rate and your average order value, and decide on the arithmetic instead of the principle. The number takes ten minutes and settles the argument. - Go through your comments and DMs and pull the ten purchase questions people ask most. Answer each one on camera as its own post this month, one a day until you run out. - Say your full product name out loud in the first five seconds of every video for the next thirty days, then check your search traffic and see whether people started typing it. - Write down the last order or account you turned down and post the reason in plain words. No figures you cannot defend, no swipe at anybody. Just the decision and why you made it. - Record a two minute answer to why does this cost what it costs, one take, no edit, and pin it. Then reply to every price comment with that same post for the next thirty days. - Take the one sentence version of your position and put it in the first line of your bio and the first line of your next five captions, so your customers can quote you accurately. If they cannot repeat it, you do not have a position, you have a feeling. - Name one ritual your customers already do without you, in three words a stranger would understand, and film episode one this week where that ritual is loudest. - End every episode by asking which place goes next, and make the pick out loud on camera in the following episode so people can see their nomination got read. - Tag the shop, the crew, and every person in the frame by name when you post it, and check how much of the reach came from their feeds instead of yours. That number tells you whether the series is working. ## Sources cited - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot ## About the show The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost. Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846 Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J . . . | Strategy and creative are mine. AI helps produce it.

• (00:00) - Intro
• (00:31) - Social Media
• (04:37) - Clean Label Food and Beverage
• (09:10) - Content Creation Tactics
• (13:35) - Outro