Episode Details

In this interview live from the World Football Summit interview, David Chimbaza speaks with Kimi Onana, Managing Partner at Crown & Shields Legal, about the importance of intellectual property in modern football. A Nigerian lawyer based in the Netherlands, Kimi specialises in intellectual property law and works across African jurisdictions, helping clients protect and exploit valuable intellectual property rights.

Kimi explains why footballers should view themselves not only as athletes, but also as commercial brands. He explores the importance of protecting names, images, trademarks and personal identities, using examples such as Cristiano Ronaldo’s CR7 brand to show how a player’s reputation and following can create long-term commercial value through licensing, partnerships and brand development.

The conversation also highlights how intellectual property can become a long-term investment and potentially support a player well beyond their playing career. Kimi discusses the importance of registering trademarks early, protecting rights across multiple territories and understanding how those rights can continue to generate value after retirement, potentially benefiting future generations when properly managed.

David and Kimi also discuss why many footballers remain unaware of the value of their intellectual property, the growing awareness among players and the need for stronger education within the football industry. With experience across Nigeria, South Africa, the Netherlands, the United Kingdom and the United States, Kimi shares why preparation, professional advice and early action are essential for anyone looking to protect and maximise their identity in football.

Crown & Shields Legal: https://www.crownandshieldslegal.com/

Kimi Onana: https://www.linkedin.com/in/kimi-onana-84687b11b/