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From Brewing Beer to Building White Claw: The Business of Beverage Innovation with Tony Vieira
Description
In this episode of 9–5 Exit Plan, I sit down with veteran brewmaster and beverage executive Tony Vieira.
With 36 years in the brewing industry, Tony’s career has taken him from Anheuser-Busch’s Brewmaster Training Program to Coors, Coors International, FedEx, MillerCoors, and Mark Anthony Brewing.
Tony played a key role in brewing and quality leadership during the development and rapid growth of White Claw, giving him a unique perspective on what happens behind the scenes when a beverage brand takes off.
We discuss brewing science, product development, consumer behaviour, innovation, quality control, leadership, corporate strategy, entrepreneurship, and the lessons Tony learned from helping bring major beverage products to market.
We also explore what entrepreneurs can learn from the beverage industry about creating products that consumers actually want.
If you’re interested in entrepreneurship, innovation, leadership, or the business behind some of the world’s biggest beverage brands, this conversation is packed with practical lessons.
Connect wit Tony on : https://drinkmocean.energy/