Episode Details

The Health Marketing Daily — September 23, 2026 In this episode: • A new report quantifies how GLP-1 drug adoption is actively reshaping food spending at scale — with direct implications for how functional and wellness food brands should reposition their portfolios. • Little Spoon's pivot from baby food into kids' vitamins shows how children's nutrition brands are evolving into full supplement platforms — a model European brands should be watching closely. • A landmark review of 87 clinical trials identifies a specific daily serving range where whole grain consumption meaningfully benefits cardiovascular health — giving functional food brands a precise, evidence-based claim to build around. • New research showing over 93,000 visible appearances of 'unhealthy' food brand placements during the 2026 FIFA World Cup is set to intensify EU regulatory pressure on food marketing — and hands wellness brands a powerful counter-narrative. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health