Episode Details

The FMCG Marketing Daily — September 23, 2026 In this episode: • Chili's deliberate category-targeting strategy offers a masterclass in how challenger brands can systematically dismantle category leaders by picking fights they can win. • Converse's rapid ad withdrawal after consumer backlash is a live case study in brand crisis response and the hidden risks embedded in visual creative production at scale. • Beauty and personal care marketers are declaring sports sponsorship their most powerful brand-building channel — a shift with direct implications for FMCG brands competing for the same audiences and inventory. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO