Episode Details

Diageo's surprise CFO hire signals a strategic shift in how FMCG finance thinks about brands and retail. Plus: Impossible Foods lands on Tesco shelves as plant-based sales slide, and McDonald's rewrites the media playbook.

In this episode:

• Diageo has appointed Joanne Wilson — a veteran of Britvic and Tesco — as its new CFO, replacing Nik Jhangiani at a critical moment of cost scrutiny and slowing sales for the spirits giant.
• Impossible Foods has launched four plant-based products into UK grocery retail via Tesco, marking its first-ever supermarket presence in the UK at a time when the plant-based category is seeing significant volume declines.
• McDonald's is building a proprietary retail media network that restructures how the brand allocates media spend, uses first-party customer data, and engages franchise partners — moving core marketing control in-house.

The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day.

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