Episode Details

What is really happening in the Houston real estate market, and what should buyers and sellers be paying attention to right now?

In this episode of Business on the Run, I sit down with Brittany Burns, owner of NovaGen Realty Group, to talk about real estate, entrepreneurship, pricing homes, building trust with clients, growing a team, and navigating a market that has become much harder to predict. Brittany serves clients primarily throughout Houston and the southeast Houston area and built her career after growing up in a family of real estate professionals. 

Brittany shares how she entered real estate as a young single mom, began working alongside her mother, Monica Foster, earned her real estate license, and eventually stepped out to build NovaGen Realty Group. Her approach is less about “selling” and more about advising clients through some of the biggest financial decisions of their lives. 

We also get into the current Houston housing market, interest rates, buyer behavior, seller expectations, and why pricing a home correctly requires more than simply looking at what nearby homes are listed for.

Brittany explains why she focuses heavily on recent sold data, how changing mortgage rates can affect buyer activity, why seasonality matters, and why a pricing strategy that worked during the pandemic may not work in today’s market. 

In this conversation, we discuss:

• How Brittany Burns got started in real estate
  
  
• Building NovaGen Realty Group
  
  
• Houston and Southeast Houston real estate
  
  
• The current housing market and mortgage-rate environment
  
  
• Why buyers have more choices than they did during the pandemic
  
  
• How a real estate agent determines the right listing price
  
  
• Why pricing a home too low can sometimes backfire
  
  
• Using comparable sales and market data
  
  
• Building long-term trust with buyers and sellers
  
  
• When a good real estate agent should tell a client not to sell
  
  
• Residential vs. commercial real estate
  
  
• Growing and hiring for a real estate team
  
  
• What Brittany looks for when recruiting real estate agents
  
  
• Why self-motivation and client service matter more than simply knowing sales techniques
  
  
• Mentoring new agents through eXp Realty
  
  
• Accessibility in real estate through eXp Capable
  
  
• Building a business around service instead of transactions
  
  

One of my favorite parts of the conversation is Brittany’s philosophy about advising clients even when the advice costs her a commission. She explains that if selling a house is not the best move for the client, she would rather tell them to stay put and earn their trust for the long term.

That mindset applies far beyond real estate.

Good business is built by doing what is right for the client — not simply doing what creates the next transaction.

Whether you are a home buyer, home seller, real estate investor, Realtor, real estate agent, entrepreneur, or small business owner, this conversation gives you a useful look at how an experienced real estate professional thinks about market conditions, pricing, client relationships, hiring, and long-term business growth.

Connect With Brittany Burns:
Website: https://novagenrealty.com/
Instagram: @brittanyburnsrealtor
TikTok: @thebrittanyburns
Facebook: @BrittTheRealtor
LinkedIn: @realtorbrittanyburns

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