Episode Details
Back to EpisodesAmazon Passkeys Are Becoming Mandatory: What Sellers Must Fix Before Q4
Description
Could your team lose access to Seller Central during the busiest stretch of Q4?
Amazon’s rolling passkey requirement is ending the shared-login workaround many sellers, agencies, and contractors still rely on. Mr. Will explains how to audit account access, establish individual users, and protect your business before the change reaches your account.
What else is changing this week?
Amazon Prime Big Deal Days, Target Circle Deal Days, and Walmart’s October promotion are competing for the same customers, inventory, and advertising dollars. Retail spending remains strong, but higher interest rates, international FedEx surcharges, and aggressive discounts could put additional pressure on margins.
This episode also covers:
- How to pace advertising across Amazon’s daily deal drops
- Quebec’s French-language packaging requirements
- Why Amazon blocked Meta’s Muse AI shopping agent
- Pinterest’s new Visual Search Ads
- What Gen Z expects from brands using AI
The takeaway: Q4 readiness now depends on secure access, disciplined margins, broader product discovery, and customer experiences that still feel trustworthy as AI expands.
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