Episode Details

Networking often falls to the bottom of a founder's to-do list.

Not because relationships aren't important, but because "networking" can feel vague, time-consuming and difficult to turn into a practical habit.

Jordan Harbinger argues it doesn't have to be.

His approach is something he calls Connect Four.

Find one to four people you haven't spoken to in a while and send them a simple message. Remind them where you met, share a quick update about what's happening in your life and genuinely ask how they're doing.

No pitch. No favour. No hidden agenda.

Jordan says the key is to "dig the well before you get thirsty" — maintain relationships before you need a client, introduction, opportunity or favour.

And it can take just a few minutes.

Over time, those small conversations keep relationships alive and create a network built on genuine connection rather than transactions.

[00:00] – Why busy founders struggle to prioritise networking
[00:45] – Why networking doesn't need to be time-consuming
[01:15] – Jordan's Connect Four networking habit
[02:00] – How to reconnect with someone you haven't spoken to in years
[02:50] – Why you should reconnect without asking for anything
[03:35] – Turning a simple message into a genuine conversation
[04:00] – How small conversations can strengthen your network

Connect with Jordan Harbinger

Website: jordanharbinger.com
Podcast: The Jordan Harbinger Show

ScaleX

Book: Simple Scaling: 10 Proven Principles to 10x Your Business
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Website: simplescaling.com
Email: hello@simplescaling.com