Episode Details

Your "Customer 360" Is Really an Order 360, Businesses Act Like It's 2006, Customers Act Like It's 2026, 67% of B2B Buyers Don't Want Your Salesperson

Episode 292 Published 2 days, 4 hours ago

Description

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:

Your "Customer 360" Is Really an Order 360
Businesses Act Like It's 2006, Customers Act Like It's 2026 (Anna Falcon, MCA Connect)
67% of B2B Buyers Don't Want Your Salesperson

We also cover a number of other relevant topics related to digital and business transformation throughout the show.

🔗 Resources Discussed in this Episode:

ORDER MY NEW BOOK: Welcome to the Machine: https://lnkd.in/g-AYwpW7
CONTACT MY TEAM & I: https://www.thirdstageconsulting.com/contact-us/

FOR SPONSORSHIP OPPORTUNITIES: megan.shaull@thirdstage-consulting.com

🔗 More Digital Transformation Resources:

2026 AI Report: https://www.thirdstageconsulting.com/reports/ai-that-works-in-2026/

2026 Digital Transformation Report: https://resource.thirdstageconsulting.com/2026-digital-transformation-report

2025 Digital Transformation Report: https://www.thirdstageconsulting.com/reports/2025-digital-transformation-report/

ERP Project Recovery Guide: https://www.thirdstageconsulting.com/reports/erp-project-recovery-guide/
20 Lessons from 1,000 Digital Transformations: https://www.thirdstageconsulting.com/reports/ebook-20-lessons-from-1000-erp-implementations/

2025 Guide to AI Strategy & Implementation: https://www.thirdstageconsulting.com/reports/guide-to-ai-strategy/

Executive Guide to Digital Strategy and Implementation: https://www.thirdstageconsulting.com/reports/executives-guide-to-digital-transformation/

Business Transformation Playbook: https://www.thirdstageconsulting.com/reports/transformation-playbook/