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Amazon didn't work... Now what? | Upside #103
Episode 106
Published 3 weeks ago
Description
In this episode, Ali Shariat and Leon Rymer answer the most common questions raised by premium brands and distributors evaluating Amazon. They address whether listing on Amazon cheapens a luxury brand's image, how convenience shoppers respond to brand stories, and whether a brand can test the platform secretly without upsetting existing wholesale stockists.