Episode Details
Back to Episodes
The Power of Visual Storytelling with San Pedro Fish Market's Mike Ungaro
Description
Mike Ungaro is the CEO and Visionary of San Pedro Fish Market, the most visited paid seaside attraction on the West Coast, second only to SeaWorld. He is also the star of the "Kings of FI$H" reality series, now streaming on Amazon Prime, and host of the "Fi$H Factor" podcast. In this episode, Mike shares the fascinating story of the San Pedro Fish Market's origins and how storytelling and social media transformed the business into a regional destination.
Key Takeaways:
- How to use storytelling as a marketing strategy
- The fascinating history of the San Pedro Fish Market
- Turning your business into a stage
Episode Timeline:
1:30The origin story of the San Pedro Fish Market
5:30Mike's grandfather goes legit
7:30Overcoming permit challenges with community support
10:00The expansion and travel distances of customers
13:20The role of social media and viral campaigns
16:45Launching Kings of Fi$h and content marketing
20:15The impact of viral videos and social media exposure
24:00Building a destination brand through storytelling
27:20Working with Shawn Walchef and the birth of the "Fi$h Factor"
29:45The Aji Advantage for doubling income
32:45The emotional arc of creating something great
34:25How visual storytelling makes Mike a better at business
36:00Turning your business into a stage
37:35Storytelling improves the customer experience
38:09The Red Lobster question
This episode’s guest:
• Mike Ungaro
Subscribe and leave a 5-star review:
https://pod.link/1496390646
•Join the conversation by leaving a comment!
•Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.