Episode Details

September 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Men's wellness market projected to reach $2.8 trillion by 2030 as Pinterest reports surging interest in community-driven rituals like running clubs
• 7-Eleven opens its eighth annual Brands with Heart program, seeking emerging functional beverage, protein, and better-for-you snack brands for shelf placement
• CDC finds 71.5% of US adults experienced fatigue over three months, with frequent fatigue linked to higher rates of depression and anxiety

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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