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Black Friday might feel a long way off right now... 

but if you run an online business, this is actually the perfect time to start thinking about it. 

Not because you need to build some giant complicated promotion. 

I think the opposite is true. 

The more complicated you make Black Friday, the harder it is to prepare for, the harder it is to explain, and the harder it can be for your customers to buy. 

So today, I want to walk through how to get ready early, keep it simple, and make sure your website, offer, email, and technology are actually ready before Black Friday gets here. 

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