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This episode features a paid partnership with Content One / Cause Circle.

Claim your complimentary digital health check for your organization exclusive for our listeners.

You probably didn't wake up this morning thinking about your website. 

You may have woken up wondering why donations feel flat, why your team seems stretched thin, and why more people aren't finding your mission.

Here's the uncomfortable truth: your website might be quietly answering all three of those questions and not in your favor.

In this episode, I sit down with Randy Apuzzo, CEO of Content One and founder of Cause Circle, who has spent 25+ years building digital platforms for organizations ranging from Sony and Epic Games to the Salvation Army. 

We go beyond the tech talk to explore what nonprofit CEOs and executive directors actually need to think about when it comes to digital strategy and how to remove the friction between your mission and the people who want to support it.In this episode, you'll learn:

• Why most nonprofit websites are "brochureware" and why that's costing you trust
• The one metric almost no nonprofit tracks (and the first thing you should check this month)
• How AI search engines like ChatGPT and Perplexity are reading and ranking nonprofit websites completely differently than Google ever did
• Why social proof, real stories from volunteers, donors, and beneficiaries  matters more than ever in the AI era
• How Content One helped the Salvation Army transform a 3-week website update cycle into same-day changes across 3,000 locations
• What Cause Circle is, and how it gives any nonprofit a free tool to collect and use donor/volunteer stories
• Why data and stories need each other and how to blend both in your annual report and donor communications

🎁 Get your Complimentary Digital Health Check  from Randy & Content.one. 

🎁 Free tool for nonprofits - Cause Circle

Leverage real supporter content to drive new donors, retention, and trust. Get your free Cause Circle account today: https://causecircle.org

🔗 CONNECT WITH MARCIA

Follow Marcia on LinkedIn → linkedin.com/in/marciabeckner 

Visit the Culture CARES Website → culturecares.com 

Explore the Podcast → culturecares.com/podcast

👉 Are you catapulting towards burnout? Schedule a private session: https://culturecares.com/burnout-to-boundaries/

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