Episode Details

How do you package a $10 eye cream and a heavy glass jar in the same box without shipping air or breaking anything?

Kate Kollerer, chief operations and technology officer at Face Reality, and Fiona Lowbridge, chief commercial officer at ALOM, discuss how the acne skincare brand tackled over-packaging across its 60+ SKU professional and B2B/B2C business. They walk through the dimensional packaging technology that automatically selects the right box for each order, the honeycomb craft-paper protective wrap that replaced bubble mailers, and why bringing packaging partners in early saves brands from costly rework down the line.