Episode Details

Auntie Fi’s advice line: Pricing, positioning and charging what you’re worth

~ Should I lower my prices to win the work or back myself from the beginning?

~ How do I move customers away from just talking about price, so I can explain how I'm different?

~ How do I add more premium hair services without losing my existing customers and revenue?

These are questions asked my real small business owners like you.

In this episode Fi opens up Auntie Fi’s advice line, answering questions recorded during the Q&A from her Make More Money Without Working Harder masterclass.  

From competing with businesses that charge less, to phasing out unprofitable services, finding the right price when you’re new in business and wondering whether to put your prices on your website, Fi answers the questions so many business owners wrestle with.

One business owner asks how to communicate her value when competitors are undercutting her on price. Fi’s advice is to stop trying to prove you’re better and start showing customers why you’re different. Your marketing should communicate the experience, process, service and value customers receive when they choose you.  

Another business owner is moving into a bigger salon and wants to replace less profitable kids’ haircuts with higher value services. Rather than cutting off an existing revenue stream overnight, Fi explains how to make the transition gradually by marketing premium services first and adjusting pricing as demand changes.  

Then there’s the question almost every new business owner has asked themselves: Should I charge less while I build my reputation? Fi explores when lower priced work can provide valuable experience and testimonials, while explaining why your own marketing is ultimately what helps you attract the right clients and charge more appropriate prices.  

Fi also tackles bespoke quoting, pricing your services publicly and that familiar temptation to knock a couple of thousand dollars off a proposal just to win the job. Her recommendation? Productise your services, create clear options and make it easier for potential customers to decide whether you’re right for them.  

Whether you’re questioning your prices, comparing yourself to cheaper competitors or trying to work out how to communicate why your business is worth paying more for, this episode is packed with practical advice you can apply to your own business.

🎧 Tune in for Auntie Fi’s advice on pricing, positioning, marketing and building a business where you don’t have to undervalue yourself to win the work.

 What you'll learn in this episode:

• Being cheaper isn’t the answer. Show customers what makes your business different through your marketing, process and customer experience.   
• You can transition away from less profitable services. Build demand for premium services before gradually changing your existing offer and pricing.  
• Lower priced work can still have value. Early clients can give you experience and testimonials, but start charging appropriately as soon as possible.  
• Premium prices require your own marketing. Get clear on your ideal customer, where to find them and the outcome you create for them.  
• Your gut isn’t always telling you to say no. Sometimes dis