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BTLS | Sept. 22, 7AM - Nike’s Marketing Shift, Jordan Brand and Consumer Backlash

BTLS | Sept. 22, 7AM - Nike’s Marketing Shift, Jordan Brand and Consumer Backlash

Published 2 weeks, 5 days ago
Description

On this episode of the Bubba The Love Sponge® Show, the crew debates Nike’s recent marketing decisions, controversial campaigns and their claimed effect on the company’s market value and customer loyalty. They also examine the importance of Jordan Brand, athlete endorsements, and Nike’s challenge of refocusing on sports performance.

 
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