Episode Details

AI is making game creation more accessible, but building reliable games that can reach players across multiple platforms requires more than simply prompting an LLM. Host Devin Becker welcomes Robby Yung, CEO of The Sandbox, to discuss Sandbox Studio and its approach to AI-assisted UGC development. Robby explains what the team learned from the original Game Maker, where Studio draws the line between structured creation and “vibe coding,” and how AI can combine code, assets, systems, and accumulated development knowledge without turning game creation into an unpredictable black box. The conversation also explores The Sandbox’s shift toward letting creators publish beyond its own ecosystem, how LAND and Web3 fit into that strategy, and what becomes scarce when creators can produce far more content. Looking further ahead, Robby shares his perspective on how AI and UGC tools could reshape the roles of engines, publishers, and platforms as multi-platform game creation evolves over the next several years.

We’d like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/ 

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.